Before founding INNOSPOT, our two founders deeply challenged their value-match over a period of three months. No worries, we don’t do this with new team members or clients (anymore), but the principle behind this is still applied today: We are a strongly value-driven company with a culture built on four fundamental values. Read about those four values below or have a look into our INNOSPOT Culture Deck if you want to know more about our understanding of these values.
Team First – The team is more important than the individual
For us this means taking responsibility for our actions, being loyal and putting our ego aside to achieve solutions that are best for the team.


Courage – We have the courage to act
Our curiosity drives us and we are open for change. We take risks, are honest, even when it is difficult, and make unpleasant decisions when necessary. We use mistakes to learn from them and grow.
Respect – We always act respectfully
Respect is the basis for constructive and goal-oriented cooperation. We respect diversity, different opinions and above all the time of each individual.


Become the Best – We want to be the very best, like no one ever was
Our own growth drives us. We love to learn and understand. We live an open feedback culture and perceive feedback as an opportunity for positive change. Specific goals help us to achieve measurable progress.